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A strong consulting professional with 20+ years in the advertising industry. Highly effective communicator, relationship builder and all-around team cheerleader. Obsessed with details and has a secret love affair with driving results and making sure the work exceeds its stated goals, all wrapped up in extensive consumer product experience.
Sharon has created content for TV, print, radio, B2B, collateral and corporate communications. More recently her writing has included informative SEO blogs in the DTC marketplace and social media.
She's experienced in several new-to-market industries including cutting-edge technologies with a focus on sustainability.Sharon has worked directly with ChefDance (the highly acclaimed culinary event series during the Sundance Film Festival) creating exclusive content seen on airport TV screens.
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Hostess Sweet Sensation Campaign
"Fruit Pies and Twinkies", Award-winning TV commercials. Created the Sweet Sensation concept. Wrote the words and collaborated with the music producer to create a highly memorable jingle. Cast them. Produced them. Worked with editor on all aspects of post-production.
PF Flyers Radio Spot
Recently acquired by New Balance, this American classic brand is back in the spotlight with the reintroduction of the iconic P.F. Flyers sneaker. The brand is all about nostalgia and this vintage radio spot really takes you down memory lane. Just one of several spots which I wrote, produced and did the voice over.